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United Television (UTV) is launching a children's channel Hungama TV in two languages and international giant Walt Disney is in talks with Star, Sony and ESPN-Star Sports to distribute three of its channels - Playhouse, Toons and TDC by October-November this year.Ĭurrently, Cartoon Network rules the small screen for children along with Pogo which was launched late last year. Move to the kiddies section and the action is moving even more swiftly. Zee is now also toying with the idea of launching a children's channel and a women-oriented channel. Its newer offerings include a 24-hour comedy channel, Smile TV, and a spiritual channel, Jagran, both of which were launched late last year. And Star which has already launched Star Utsav last month, is also looking at a premium entertainment channel called Star One to be launched in October this year.Īlready Zee has been putting its plans into action. That will be followed by a spiritual channel to be launched by the year end. Times Television will go on air with what it calls a 'non-fiction premium lifestyle and entertainment' channel which will be called Zoom. Then, there are powerful newcomers like Times Television which is planning a slew of new channels.

Indian viewers will soon be spoilt for choice because everyone who is anyone is starting new channels.įirstly, there are existing giants like Subhash Chandra's Zee and Star India. Sharma isn't the only who's hoping to start a new surfing craze on the small screen.

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If industry rumours are right, he's contemplating an entertainment channel to compete with giants like Star Plus and Sony. Sharma's India TV with anchorpersons like politician Maneka Gandhi and journalist Tarun Tejpal must pull out all stops to stay in the game.īut Sharma doesn't seem unduly fazed by the competition. India TV, the channel recently launched by the celebrity anchor turned broadcasting czar, is fighting for its scoops with nine mainstream news channels already on air.

Rajat Sharma knows it will be a tough battle to be first with the news.